In this conversation, Steve and Trevor discuss the latest Google updates, particularly focusing on the impact of AI overviews on user engagement and click-through rates. They explore how AI is changing the landscape of digital marketing, affecting ad revenue, and altering user behavior. The discussion also delves into Google’s new AI mode, its features, and the importance of understanding log files to track AI interactions with websites. The conversation concludes with insights on the future of SEO and digital marketing strategies in light of these changes.
Takeaways
- We’re doing this in between client calls.
- This is real-time stuff that we’re learning.
- AI overviews is just giving people answers.
- That model is dead.
- 96 billion in revenue is just unbelievable.
- They’re definitely pushing for AI.
- AI mode pops up here on the right hand side.
- Log files can be kind of intimidating to read.
- You can see these requests that are coming in.
- This is like a Google search console for ChatGPT.