Steve and Trevor welcome Grant Ongstad, who has built and grown affiliate niche sites across multiple verticals and lived the full cycle from niche selection to content systems to monetization. They dig into how affiliate marketing actually makes money, how Grant finds his next niche, and how he drives traffic and revenue with Reddit and other sources instead of relying on search alone. Grant also shares the platforms and tools in his process, how he approaches affiliate sites differently in the AI world, and the Affiliate Niche Sites platform he and his team recently launched.
Takeaways
- Affiliate niche sites can make real money when you treat them as a full cycle: pick the niche, build a content system, then monetize.
- Grant looks for underserved angles when choosing his next niche instead of chasing the most crowded topics.
- Build distribution before you rely on search; organic rankings shouldn’t be the only way people find the site.
- Reddit and other communities can be strong sources for acquiring visitors and driving affiliate revenue.
- A repeatable content system is what lets a niche site grow without starting from scratch on every page.
- The goal is to turn a site into a durable asset, not a quick traffic play that disappears with the next update.
- Grant walks through the platforms and tools he uses across his affiliate marketing process.
- AI has changed how Grant approaches affiliate sites, from content to how people discover them.
- Grant shares his general dos and don’ts for anyone starting or scaling an affiliate site.
- Grant and his team recently launched Affiliate Niche Sites (affiliatenichesites.com), and you can follow him on X at @2whazzuup.