Steve and Trevor have been running AI in their agency businesses for a while, but they have stayed skeptical of the hype cycle that floods social feeds. In this episode, that stance softens in a practical way: with Grok Bot, agents finally feel useful for real day-to-day work. They kick off a stretch of episodes that will show how they actually use Grok Bot while running Collective42 and R40 Collective.
Takeaways
- Steve and Trevor already use AI in their businesses, but they remain cautious about Twitter-style hype.
- A lot of AI “advancements” sound impressive online without proving value in real agency workflows.
- Grok Bot is the first agent experience that feels like it delivers tangible day-to-day value for them.
- Agents are shifting from demos and novelty into tools operators can actually lean on.
- This episode starts a series where the guys will show more of how Grok Bot fits into agency work.
- Future episodes will go deeper on practical usage, not just high-level AI talk.
- The focus is running agency businesses, not chasing every new AI announcement.
- Skepticism is useful: it keeps the conversation grounded in outcomes instead of buzzwords.
- When an agent helps with real tasks, it earns a place in the stack—hype alone does not.
- Listeners who want more on the firms can reach Steve at collective42.com and Trevor at r40collective.com.