S2 #041 – Meta Ad Headaches & Why I hate AI Note takers

Steve Peron

Co-Founder

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Summary

In this conversation, Trevor and Steve discuss the challenges faced by digital marketers when navigating the Meta ad platform, highlighting the poor user experience and difficulties in accessing client accounts. They share personal anecdotes about their experiences with Meta support and suggest potential improvements for the platform. The discussion then shifts to the growing trend of AI note takers in client calls, with Trevor expressing concerns about privacy and the effectiveness of these tools. Both speakers agree on the need for better consent practices and the importance of personal engagement in note-taking. In this conversation, Trevor and Steve delve into the complexities of remote work, discussing the challenges of engagement, the phenomenon of quiet quitting, and the implications of multiple job opportunities in a post-COVID world. They explore the need for companies to incentivize employee loyalty and performance, while also addressing the evolving landscape of work culture and communication. The discussion wraps up with a light-hearted commentary on internet creativity and a nod to the upcoming Thanksgiving holiday.

Takeaways

  • Meta’s ad platform is notoriously difficult to navigate.
  • Screen sharing can simplify the process of gaining client access.
  • AI note takers may hinder natural conversation flow during calls.
  • Consent for recording calls should be mandatory.
  • Personal note-taking can enhance retention and understanding.
  • Meta could increase revenue by improving user experience.
  • Support experiences with Meta can be frustrating and time-consuming.
  • AI note takers often produce subpar summaries of meetings.
  • Building rapport with clients is essential and can be jeopardized by AI tools.
  • The future of AI note-taking tools is uncertain, with potential for integration into existing platforms. Engagement in remote work is challenging without proper tools.
  • Quiet quitting reflects a shift in employee attitudes post-COVID.
  • Multiple job opportunities are becoming more common in the digital age.
  • Companies need to rethink their loyalty and incentive structures.
  • Transparency in communication is crucial for modern workplaces.
  • AI tools can enhance productivity but may also lead to disengagement.
  • The traditional 40-hour work week model is being questioned.
  • Incentives like equity can motivate employees to go above and beyond.
  • The future of work may involve more flexibility and autonomy.
  • Cultural commentary can be both humorous and insightful.

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