S2 #029 – Balancing Authenticity While Posting Organic Social Content to Grow Your Agency’s Pipeline

Steve Peron

Co-Founder

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Summary

The conversation covers various topics related to social media platforms, specifically LinkedIn and YouTube. The hosts discuss their experiences with posting content on these platforms and share their observations and strategies. They touch on the importance of authenticity, the impact of controversial topics on engagement, the value of thoughtful comments on LinkedIn posts, and the frequency of posting on social media. They also mention the benefits of using humor in content and the role of podcasting in staying up to date with industry trends. The conversation covers various topics, including the templatization of social posts, the changing mindset towards job loyalty, the impact of AI and no-code tools on software businesses, and the future of custom tools. The hosts discuss their preferences for employees who have tried different roles and companies, the importance of loyalty in the workplace, and the potential of prompt coding tools like Cursor. They also touch on the concept of replicating existing software with simplified versions. The conversation concludes with a mention of the generational divide in adopting new technologies.

Takeaways

  • Authenticity is key when posting content on social media platforms.
  • Controversial topics can sometimes trigger engagement and reach on platforms like YouTube.
  • Thoughtful comments on LinkedIn posts can help expand your reach and grow your network.
  • Posting frequency on social media should be balanced to avoid oversaturation and maintain quality.
  • Humor can be an effective way to engage with your audience on platforms like LinkedIn.
  • Podcasting can help you stay up to date with industry trends and provide valuable content to your audience. The templatization of social posts can lead to a lack of authenticity and quality.
  • Job loyalty has changed, and people are more likely to switch companies every few years.
  • AI and no-code tools like Cursor have the potential to revolutionize software development and make coding more accessible.
  • The future may see a shift towards custom tools and simplified versions of existing software.
  • The adoption of new technologies is often generational, and it takes time for new concepts to become mainstream.

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