Summary
Christian Hustle, founder of Wubound, joins Trevor and Steve to discuss SEO and the challenges of running an agency. They talk about the importance of creating quality content, dealing with haters, and the concept of programmatic SEO. They also touch on the limitations of automated SEO tools and the value of Google Search Console emails. Overall, the conversation emphasizes the need for a balanced approach to SEO and the importance of focusing on core principles. In this conversation, Christian Hustle and Steve Peron discuss various topics related to SEO. They talk about the challenges of dealing with SEO errors and the importance of having a mentor or experienced professional to guide you. They also discuss the impact of title tags and meta descriptions on SEO rankings and the potential benefits of using sentence case instead of title case. The conversation then shifts to the importance of online reviews for businesses and the impact of review velocity on rankings. They also touch on the dependence on digital maps and the challenges of navigating in foreign countries without reliable map apps. The conversation concludes with a discussion about the unpredictability of Google’s algorithm updates and the potential for websites to recover from ranking drops.
Takeaways
- Focus on creating quality content that brings value to users.
- Don’t let haters discourage you from sharing your knowledge and experiences.
- Programmatic SEO, while a trending concept, is not a one-size-fits-all solution and should be approached with caution.
- Automated SEO tools can be helpful, but their recommendations should be taken with a grain of salt and evaluated based on their impact on your specific website.
- Google Search Console emails can provide useful insights, but not all warnings and suggestions need immediate action. Having a mentor or experienced professional can help navigate the challenges of SEO and avoid unnecessary distractions.
- The impact of title tags and meta descriptions on SEO rankings should be considered, but it’s important to prioritize user experience and readability.
- Review velocity can influence rankings, and businesses should strive to maintain a consistent flow of positive reviews.
- Digital maps have become an essential tool for navigation, and the dependence on them is often taken for granted.
- Google’s algorithm updates can have a significant impact on website rankings, and recovery may be possible over time.
Sound Bites
- “I just want to play so I can talk.”
- “What a piece of shit. Like to spend that much time on hating someone that’s just trying to actually do the work.”
- “I’ve been doing this and Steve and I, talked about this all the time is like, yes, Google keeps updating and changing, but the same shit still works.”
- “You have a hundred pages, but you have 7,000 errors and your client freaks out.”
- “SEO, the theory, everybody has their own way of kind of doing it. But like, if you don’t have that and you’re learning it, oh, it can be super confusing.”
- “If Google was going in to do it.”
Chapters
00:00 Introduction and Background
03:00 Creating Quality Content and Dealing with Haters
08:40 The Concept of Programmatic SEO
10:34 The Limitations of Automated SEO Tools
19:28 The Value of Google Search Console Emails
23:20 Dealing with SEO Errors
25:27 The Impact of Title Tags and Meta Descriptions
28:29 Maintaining Review Velocity
35:38 The Dependence on Digital Maps
