S2 #034 – Google Hides Your Search Term Data

Steve Peron

Co-Founder

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Summary

In this conversation, Trevor and Steve explore various topics ranging from their recent trip to Austin, reflections on their podcasting journey, and the implications of OpenAI’s new Canvas tool for content creation. They delve into Google’s mobile-first indexing and its impact on SEO, the intersection of paid ads and organic rankings, and the growing concerns around privacy in data collection. The discussion also touches on the evolution of Google Ads, the complexities of digital marketing, and the potential benefits of a simplified approach to search.

Takeaways

  • Austin is a vibrant city with a mix of new and old.
  • The podcast has evolved significantly over the past year.
  • OpenAI’s Canvas tool offers innovative features for content creation.
  • AI is changing the landscape of writing and coding.
  • Google’s mobile-first indexing affects how websites are ranked.
  • Running ads may influence organic search rankings.
  • Privacy issues are becoming more prominent in data collection.
  • The complexity of Google Ads is increasing over time.
  • A simplified approach to search could enhance user experience.
  • The digital marketing landscape is continuously evolving.

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