Summary
Leon Hitchens, co-founder of Ruskin Consulting, shares his journey from tech blogging to starting a marketing agency. The agency primarily focuses on white-label marketing services for other agencies, offering Google ads, SEO, and web work. Leon and his business partner have also diversified their business by investing in other ventures, including a tax business, a hiring business, and real estate. They aim to build an agency that provides cash flows and then use those cash flows to invest in other assets. Leon emphasizes the importance of finding a niche and being passionate about it, as well as replicating processes and onboarding across clients in the same niche. In this conversation, Leon Hitchens discusses the various tools and software his agency uses for project management, billing, invoicing, communication, SEO, and CRM. He emphasizes the importance of using tools that are simple and easy to use, such as Basecamp for project management. Leon also talks about the benefits of using AI in marketing and the potential opportunities it presents. He shares his experience as a business mentor and the value of having mentors in entrepreneurship. Overall, the conversation highlights the importance of staying adaptable and embracing new technologies in the marketing industry.
Takeaways
- Finding a niche and being passionate about it is important for a marketing agency
- Replicating processes and onboarding across clients in the same niche makes it easier to scale
- Diversifying the agency’s business by investing in other ventures can provide additional cash flows and assets
- Building agency partnerships can help generate leads and take the burden off of business development Using simple and easy-to-use tools, such as Basecamp, can improve project management efficiency.
- AI has the potential to revolutionize the marketing industry, but it’s important to consider its limitations and use cases.
- Having mentors in entrepreneurship can provide valuable guidance and support.
- Diversifying income streams and offering multiple services can reduce business risks.
- Staying adaptable and embracing new technologies is crucial in the ever-changing marketing landscape.